City of Coralville

Building the Brand for the Iowa River Landing

On October 31, 2011, in City of Coralville, Clients, by Westergaard
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At Westergaard, we’re proud of our Eastern Iowa hometown, the City of Coralville. When the opportunity came up to help brand and market the Iowa River Landing, a remarkable 180-acre mixed-use development located just off Interstate 80 along the Iowa River, we jumped at the chance to land this opportunity.

The Iowa River Landing will soon be home to the University of Iowa Health Care’s 150,000 square foot medical clinic and a 100-room Homewood Suites, and a retail main street anchored by a new, state-of-the -art Von Maur store as well as the Coralville Marriott Hotel and Convention Center.

The centerpiece of Westergaard’s work on the Iowa River Landing consisted of building an intuitive and informative website

… as well as creating a digital launch and public relations strategy using the development’s website as a content hub.

Additionally Westergaard’s work includes message and media strategy, social media engagement on Facebook and Twitter, as well as event planning.

We can’t wait for this exciting project to be done! Learn more at IowaRiverLanding.com >