Working on a brand from the ground up is a lot of fun. That was just the opportunity we were presented with by our friends at Zenergi Hot Yoga. When we first met last spring, owner Lisa Scaglione had the name – Zenergi. She also had a vision of creating a nurturing and non-competitive environment where people could come to get away from the stresses of modern life and melt into their restorative practice of hot yoga.
Another key aspect, was a commitment to environmentally friendly, green construction and operation. From recycled aluminum stud walls and cork flooring to low VOC paint and natural soaps, no expense was spared.
We began our work wth the logo (above). Several traditional marks were considered but ultimately we arrived at the Lotus flower due to its simplicity and energy. Also because of its Buddhist symbolism of purity of soul, mind, and body. The wordmark’s mid-word shift from bold to lightface puts subtle emphasis on the studio’s zen focus. At this time, we also developed what would become the studio’s tagline. Pulling together the inclusive nature, instructional care, and commitment to green operation, it became clear that Zenergi would really be a place for you.
Next we built out a website that is both information and photo-rich to paint a textured picture of the Zenergi experience. The design and interface is still simple in keeping with the overall zen aesthetic.
When you visit, you’re sure to discover that Zenergi is a place for you too.
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