Westergaard - a BRAND/ACTION agency with offices in Central and Eastern Iowa

Driving Service with Email Marketing

Westergaard — Mon, 14 Nov 2011 19:42:46 +0000

A sampling of the monthly service special emails that Westergaard sends on behalf of Hummel’s Nissan. These regular offers are sent early in the month to drive service traffic to the dealership.

View full email creative >

One Wicked MINI

Westergaard — Mon, 14 Nov 2011 19:27:19 +0000

A car as bold and well-designed as a MINI can be considered a work of art on its own. That’s why Westergaard recommended using the car as a canvass to promote the Willis Auto Campus’ partnership with the Civic Center of Greater Des Moines. The result? One Wicked MINI.

Rich Willis, President of the Willis Auto Campus, stands next to one Wicked MINI

It’s Time for Wyckoff Comfort

Westergaard — Fri, 04 Nov 2011 05:29:49 +0000

Our latest TV creative for Wyckoff Heating & Cooling reminds you why true ‘Peace of Mind Under Your Roof’ comes from working with the home comfort professionals at Wyckoff’s.

Westergaard Builds Movement for President’s Jobs Council

Westergaard — Tue, 01 Nov 2011 15:59:11 +0000

Westergaard, through longtime clients ACT, Inc. and the Manufacturing Institute, is honored to partner with the President’s Council on Jobs and Competitiveness to market the Right Skills Now initiative, a rapid-ready job skills training program for the manufacturing sector.

This new initiative was announced on October 27th at Productivity, Inc. in Plymouth, Minnesota at an event featuring SBA Administrator Karen Mills, US Senator Amy Klobuchar, NAM President Jay Timmons, and Darlene Miller and Christopher Che, members of the President’s Jobs Council. Right Skills Now kicks off with a pilot in the Minneapolis area through the state’s community and technical college network.

Westergaard’s work on the initiative started with establishing the brand’s identity. Extensive naming exercises for this ‘fast-tracked/accelerated’ program kept returning to the core benefit of getting the right people with the right skills in the right jobs — right now. This insight led to collapsing this concept into the quick and informative name — Right Skills Now.

As with all national movements, the central brand touchpoint for Right Skills Now is the program website which features an informative ‘Skills Blog’ and newsfeed, as well as actionable next steps for interested employers and job-seekers.

As a new initiative, Right Skills Now needs to clearly and quickly communicate what this program is and how it works. Westergaard developed a process video including background, overview, and testimonials from Minnesota manufacturers on the value of stacked, industry-driven certifications.

On-site promotional materials were developed for the launch event including banners and collateral (below).

Co-branded materials were also developed for the supporting community and technical colleges serving as pilot sites as well as state workforce development.

Westergaard also worked to build outposts for engagement on social media platforms Facebook and Twitter.

“This is such an important national issue and an exciting project,” said Nick Westergaard, Vice President and the firm’s lead brand strategist on the Right Skills Now initiative. “Everyday we hear about high unemployment and yet 80% of manufacturers report a talent shortage. I’m honored that Westergaard can be on the front lines as part of a common sense partnership to help ensure that employers find the skilled talent they need. The results not only impact unemployment but our economy as a whole.”

For more information on the movement, please visit RightSkillsNow.org.

Building the Brand for the Iowa River Landing

Westergaard — Mon, 31 Oct 2011 21:44:25 +0000

At Westergaard, we’re proud of our Eastern Iowa hometown, the City of Coralville. When the opportunity came up to help brand and market the Iowa River Landing, a remarkable 180-acre mixed-use development located just off Interstate 80 along the Iowa River, we jumped at the chance to land this opportunity.

The Iowa River Landing will soon be home to the University of Iowa Health Care’s 150,000 square foot medical clinic and a 100-room Homewood Suites, and a retail main street anchored by a new, state-of-the -art Von Maur store as well as the Coralville Marriott Hotel and Convention Center.

The centerpiece of Westergaard’s work on the Iowa River Landing consisted of building an intuitive and informative website …

… as well as creating a digital launch and public relations strategy using the development’s website as a content hub.

Additionally Westergaard’s work includes message and media strategy, social media engagement on Facebook and Twitter, as well as event planning.

We can’t wait for this exciting project to be done! Learn more at IowaRiverLanding.com >